For the Kristin Ess Hair campaign at Boots, London, I spearheaded the creative direction, from pre-production through to post-production. This included personally managing the booking of all talents involved, ensuring a seamless execution that showcased our products in stunning monochrome. Michael Oliver Love's photography vividly captured the essence of our luxurious hair care range, reinforcing Kristin Ess Hair as a leader in quality hair care.