A tennis player mid-jump on a court holding a Sunny Side bottle toward the camera, balls in the air

HUM Nutrition Health & wellness

Brand
exploration

Sunny Side · generated lifestyle image Presentation mockup

Packaging redesign for HUM Nutrition: one brand-first label system across six formulas, from Flatter Me to Beauty zzZz, carried into launch imagery, emails and a homepage concept.

Role: Packaging redesign & launch concepts
Point of view: Brand first: a bigger HUM wordmark, a cleaner label, and what each formula does, right up front.

The system

One system for six formulas, so shoppers pick by need, not by product name.

Six HUM bottles in a row with the new labels: Flatter Me in lime, Hair Strong in pink, Sunny Side in yellow, Big Chill in blue, Red Carpet in crimson and Beauty zzZz in violet — Packaging · six formulas, renders Presentation mockup

Before / after

Drag the bar to compare.

Hair Strong, Flatter Me and Sunny Side bottles with the redesigned labels, aligned to the same positions as the previous labels — Packaging · before and after Presentation mockup

Identity

A mark strong enough to lead the shelf and simple enough to hold up small.

Wordmark, before → after Original design

HUM bird mark before and after: a detailed bird simplified into a soft, shadow-like mark in an oval — Bird mark, before → after Original design

Every bottle says what it does.

Woman with eyes closed against a big white cloud, holding a blue Big Chill bottle to her cheek — Generated lifestyle images Presentation mockup

Woman in a navy swimsuit flipping her braids by a pool, a pink Hair Strong bottle on the lounger — Generated lifestyle images Presentation mockup

Portfolio exploration

Launch

Objective: make each formula’s job obvious at a glance, so the label, the inbox and the homepage all answer the same question: what do you need today?

Beauty zzZz launch email: Beauty sleep, scheduled, a bedroom hero, an offset pair and a night routine list — Concept

Homepage

Shop by goal, not by product: the site organized around what you need today.

HUM homepage concept: a Feel good, by design hero, then Shop by benefit cards for six formulas and the rest of the homepage — Concept

Next projectBODi — P90X Generation Next

BODi · Launch, 2026

P90X
Generation Next

Launch campaign for P90X Generation Next, the new edition of BODi’s extreme home-fitness program, which debuted on February 3, 2026.

01 / 04

Same fire.
New energy.

Role Imagery direction, design & art direction

02 / 04

More than
one kind of strong.

Three pillars, one trainer, one visual language from shoot to feed.

Paper cut-out of the P90X trainer curling a hex dumbbell — 01 StrengthLift with intent.

Paper cut-out of the P90X trainer mid lateral bound — 03 PowerBring power to every move.

Paper cut-out of the P90X trainer in a high plank — 02 ControlSlow it down.

Paper-cut studio finals Concept

03 / 04

Bring your next.

Objective: make an icon feel new again. One line, carried from landing page to inbox to feed, with the star jump as the X and P90X blue doing the shouting.

Next projectBODi — MAX BUILT

Shaun T from behind in a back double-biceps pose against black

03 / Back · Lats

BODi Health & wellness

MAX BUILT

Shaun T, MAX BUILT

Logo and launch emails for MAX BUILT, Shaun T’s heavy-lifting strength program on BODi.

Role: Logo, email & concept design

The mark

A badge for a heavy-lifting program, built to hold up from app icon to gym wall.

Logo Original design

Target system

The launch asks one question: which muscle first?

Arms target: Shaun T flexing his biceps — Target system Concept

Chest target: close crop of Shaun T’s chest — Target system Concept

The launch

Turn the launch into a choice: the landing page explains, the email asks, the social video locks on.

Landing page Concept

Concept launch email for MAX BUILT headed Choose your first target: open target rings over Shaun T's front pose, a four-way target picker, a nine-week track, three rules, a launch-group photo and a back-pose sign-off — Launch email Concept

Frame from the MAX BUILT lock-on social video — Launch email Concept

Next projectCowboy Colostrum — Coach wrap & end cap

The Cowboy Colostrum coach wrap on a Hampton Jitney outside Bloomingdale’s, New York

Cowboy Colostrum Health & wellness

Coach wrap & end cap

Coach wrap · in service in New York Original campaign

Out-of-home and retail design for Cowboy Colostrum: a full wrap for a Hampton Jitney coach and end-cap displays for Erewhon.

Role: Out-of-home & retail design

Hampton Jitney

Out of home that moves with its audience, written to be read from the curb, the road and the car behind.

Coach wrap Original campaign

The wrapped coach coming round a bend on a two-lane road

Rear of the wrapped coach under a deep blue sky: a cow and “Moo-ve over superfoods. There’s a new Cowboy in town.”

The Cowboy Colostrum Hampton Jitney coach driving down a country road under power lines

Coach wrap Original campaign

Cowboy Colostrum coach wrap, three-quarter render — Coach wrap · renders Presentation image

Cowboy Colostrum coach wrap, rear: “Moo-ve over superfoods. There’s a new Cowboy in town.” — Coach wrap · renders Presentation image

End caps

Teach a new category at the shelf: why first, then which flavor. Adapted store by store for Erewhon.

A shopper in a denim jacket takes a tub from the Cowboy Colostrum end cap — End cap · Erewhon Original campaign

Close-up of the end cap: Vanilla, Chocolate, New Strawberry and Unflavored shelves with the Calf-First Milking card

Strawberry shelf with the NEW strawberry shelf strip and lifestyle cards

End cap · Erewhon Original campaign

End cap · artwork Original design

Next projectARMRA — Campaigns, 2024

ARMRA “Your Revival of Health” banner above the Penn Station concourse

ARMRA Health & wellness

Campaigns, 2024

Out of home · Penn Station, New York Original campaign

Three campaigns from Marion’s year as Head of Creative at ARMRA: a flavor launch, a four-city out-of-home takeover and a marathon sampling truck.

Role: Head of Creative

Credits

Arctic Chai photographer: Michael Oliver Love
Arctic Chai producer: Nick Clifford
Arctic Chai designer: Nicole Davis

Arctic Chai

Launch a limited flavor like news, not an ad: the newspaper was designed for the shoot, so the announcement lives inside the image.

Person on a bench reading a newspaper under a large orange sun — Campaign photography Original campaign

Two silhouetted figures holding an ARMRA box against orange light

Hands holding a glass and an ARMRA Colostrum box in front of an orange disc

Campaign photography Original campaign

Still from the Arctic Chai launch film: a model in a brown jacket against an orange sun — Launch film Original campaign

Breaking: Arctic Chai; meltdown ensues.

Person reading a newspaper headline announcing ARMRA's Arctic Chai flavor — Launch newspaper · campaign photography Original campaign

Hand pouring an ARMRA stick pack into a glass of water — Launch newspaper · campaign photography Original campaign

Next projectTPH by Taraji P. Henson — Body & Hair

Four models posed together against a pale backdrop

TPH by Taraji P. Henson Beauty & fashion

Body & Hair

Campaign · TPH Body launch Original campaign

Two campaigns for Taraji P. Henson’s brand: the TPH Body launch and the hair-care film and stills “We Tell Our Own Stories”.

Watch the film on Vimeo (opens in a new tab)

Role: Creative & art direction

Credits

Body: director: McKenzie Thompson
Body: copy direction: Tommy Troncoso
Hair: photographer: Orinary
Hair: production: Nick Clifford
Hair: director: Brent McHenry
Hair: cinematographer: John Gardiner

Body

One warm light that makes skin the hero.

Model’s bare back turned to an orange backdrop

Man stretching with arms overhead against an orange glow

TPH Body products arranged on wooden shapes in front of an orange halo — TPH Body · product Original campaign

Lotion pouring from a TPH bottle onto foam

TPH pump bottle with lotion dripping down the side

TPH Body · product Original campaign

“Nobody glows like you.”

Hair

Hair as self-expression, told in film and stills.

Model with voluminous red curls in a cream blouse — TPH Hair · campaign still Original campaign

Model with curly hair and baby’s breath, arms raised

TPH hair products and a wooden comb on a mirrored tray

Smiling model twisting a curl between her fingers

TPH Hair · campaign still Original campaign

Next projectAna Luisa — Be your own Valentine

Two models in pink on a red set, one kneeling in a mock proposal

Ana Luisa Beauty & fashion

Be your
own
Valentine

Campaign photography · the proposal Original campaign

A self-love Valentine’s campaign for Ana Luisa: retro-inspired photography and typography, carried from the shoot to the site and the New York store.

Role: Creative direction
Campaign line: Love fades. Jewelry doesn’t.

Credits

Still-life photography: David Weiss

Be your own Valentine✦I ♥ Me✦Hungry for jewelry?✦Love fades, jewelry doesn’t✦From me to me✦Be your own Valentine✦I ♥ Me✦Hungry for jewelry?✦Love fades, jewelry doesn’t✦From me to me✦Be your own Valentine✦I ♥ Me✦Hungry for jewelry?✦Love fades, jewelry doesn’t✦From me to me✦Be your own Valentine✦I ♥ Me✦Hungry for jewelry?✦Love fades, jewelry doesn’t✦From me to me✦

Retro, with a twist

Valentine’s without the partner: the holiday flipped into a gift to yourself.

Model in pink satin touching her collarbone, wearing gold rings and a bangle — Campaign photography Original campaign

Model in pink satin wearing gold earrings, looking over her shoulder against red — Campaign photography Original campaign

Two glossy red cherries capped with gold, dripping, on pink — Still lifes · photography by David Weiss Original campaign

Gold rings and a heart ring on a pile of glossy red cherries — Still lifes · photography by David Weiss Original campaign

Campaign photography Original campaign

Love fades, jewelry doesn’t.

In the store

The campaign taken to the street, so the New York store read as part of it.

Red Ana Luisa storefront with a heart in the window — Retail · storefront, New York Original campaign

“Love fades, jewelry doesn’t” poster above the best sellers — Retail · window posters and signage Original campaign

“I ♥ Me” poster in the store window — Retail · window posters and signage Original campaign

Online

One story from the window to checkout.

Ana Luisa Valentine’s landing page: “Be your own Valentine” — Valentine’s landing page Original campaign

Next projectKristin Ess Hair — Boots

Row of Kristin Ess posters along a street hoarding

Kristin Ess Hair Beauty & fashion

Boots

Out of home · street posters Original campaign

Campaign for Kristin Ess Hair at Boots in the UK, shown in store and across the product range.

Role: Creative direction, casting & post

Credits

Photographer: Michael Oliver Love

Portraits

The hair is the product, so the light is built for shine and shape.

Dark green Kristin Ess tube on a white curve against navy

Model with long brunette waves in dramatic side light — Campaign photography Original campaign

Model with copper waves beneath a grey arch

Kristin Ess jar on a wet grey sculptural form

Campaign photography Original campaign

In store

One look from campaign to shelf, so the store feels like the ad.

Kristin Ess display screen in a shopping centre atrium — Retail · in-store screen Original campaign

Model with curly hair holding two pink Kristin Ess bottles

Model with sleek center-parted dark hair resting on a curved white form

Model with slicked hair, chin resting on a mirrored surface

Retail · in-store screen Original campaign

Next projectPAVOI — Brand refresh, packaging & loyalty

A hand carrying a sage PAVOI shopping bag up a staircase

PAVOI Beauty & fashion

Brand
refresh

Packaging · the sage shopping bag Presentation mockup

A brand refresh for PAVOI, the affordable fine-jewelry brand: a redrawn wordmark, a forest-and-sage palette, packaging, PAVOI Club loyalty emails, and the art direction of its first retail store.

Role: Brand identity, packaging & loyalty emails
Brand pillars: Clarity, progress, edge: affordable luxury, trusted quality.

Credits